Found a recipe on a Spanish-language blog or TikTok? Save it once and Pinch of This can turn the structured card into English or Spanish, so every cook gets ingredients, steps, and notes in the language they actually use.
That fading index card from grandma? Take a picture. Our AI reads the handwriting, digitizes the text, and files it alongside everything else — no retyping (but still editable). Learn more →
Paste any recipe URL — even a TikTok or Instagram video — and the AI strips the life story and ads, pulling just the ingredients, steps, time, and photo into a tidy card. Learn more →
Pinch of This is built to help you cook, not keep you scrolling. Your recipes stay yours, the app stays ad-free, and you can use it right in your browser on any device.
That fading index card from grandma doesn't have to stay in a drawer. Take a photo and our AI reads the handwriting, digitizes it into a clean recipe card, and saves it right alongside everything else — no retyping, but still fully editable.
Share recipes with friends inside the app. When you add a friend, you choose how to invite them — email, your contacts, or WhatsApp — with the invite link already filled in.
Paste any recipe URL from a food blog or recipe site and the AI strips out the ads, pop-ups, and the 800-word life story — leaving just the ingredients, steps, prep time, and photo in a clean, easy-to-read card that's yours to keep.
See a recipe in a YouTube, TikTok, or Instagram video? Paste the link and Pinch of This pulls the ingredients and steps into a clean recipe card — no pausing, screenshotting, or scrubbing back through the video.
Every recipe gets nutrition info calculated automatically from the USDA FoodData Central database — calories, protein, carbs, fat, and more, per serving. See what's in a dish before you cook it, no manual entry required.
Tap a button and every ingredient from any recipe lands on your shopping list — already organized and ready to edit. Check things off as you go, or add your own items alongside.
Built something new in the kitchen? Add it from scratch with your own ingredients, steps, and photos. Tweak it as you go — your personal recipes live here the same as everything else.
Never miss a shared recipe or a friend request. Notifications come straight to your device so you can jump right into whatever someone sent you.
“Pinch of This saved me from losing the recipes our family actually uses. My handwritten cards, screenshots, and favorite web recipes are finally in one place, so dinner starts faster.”
“I was surprised how easy it was to get started. I snapped a photo of an old recipe card, pasted in a recipe link, and both turned into clean recipes without retyping.”
“I love having Pinch of This on every device. I can save a recipe on my laptop, open it at the counter, and share it with family without ads getting in the way.”
Less than one cookbook. One account for phone, tablet, and computer — no per-device fees.
Cancel anytime. Read our Privacy & Terms.
No. Pinch of This runs in your web browser with no install. If you prefer an app, download it from the Apple App Store or Google Play.
Yes — download Pinch of This from the Apple App Store for iPhone and iPad or Google Play for Android. It also runs in your browser on iPhone, Android, Windows, or Mac. One account keeps your recipes synced everywhere.
Your first 20 recipes are free forever with the full app — no credit card needed. When you're ready for unlimited storage, you can upgrade anytime.
Yes — one account syncs everywhere. Save a recipe on your laptop and it's instantly on your phone in the kitchen.
Pinch of This reads the information available in the post and video, but some creators leave details out. Every imported recipe card is editable, so you can review it and add any missing ingredients or steps before cooking.
A self-service recipe export is not currently advertised. Contact support before closing your account to ask about your data, and keep original family cards and source files as your permanent backup.
Your recipes are yours. We're ad-free and we don't sell your data. See our Privacy & Terms for details.